Author: postimporter
We are delighted to announce that hajoona has been honored with the German Design Award 2026 in the category “Excellent Communications Design – Brand Identity” for the first time!
With this prestigious award, the German Design Council recognizes our rebranding in 2023, which consistently translates our brand philosophy of “Simple & Effective” into design and communication. Our rebranding sums up what we stand for: Simple & Effective – science meets lifestyle, clear in design, powerful in effect.
A design that makes our values visible and has been recognized for what makes hajoona special: meaning, attitude, and impact. Our premium supplement portfolio stands for uncompromising quality and scientifically based formulas that can be easily integrated into everyday life. Developed in close collaboration with a scientific advisory board and tested by independent institutes, each of our products follows a clear principle: highly complex in development – simple in application – effective in results.
This interplay of research and everyday practicality is also reflected in the brand image: clear, modern, and internationally understandable. The design combines minimalist packaging with concise product names that get straight to the point in terms of benefits and effects.
“We are delighted to receive this award – it shows that we took the right step with our rebranding,” says Daniela Lipgens, Managing Director of hajoona.
The German Design Award is one of the most prestigious international design awards. Only nominated projects, products, and communication services are eligible to participate – they are evaluated in a multi-stage process by an independent, international jury of experts.
With over 3,900 submissions from 57 countries, the competition is one of the largest of its kind. And in 2026, we too will be among the award-winning brands.
hajoona. Now officially recognized.
Good stress only
Stress hat einen schlechten Ruf – dabei kann er genau das Gegenteil bewirken: dich motivieren, fokussieren und aufs nächste Level bringen. Die Rede ist von Eustress – dem positiven Stress, der dich nicht lähmt, sondern antreibt. Er bringt dich in den Flow, kann deine Performance steigern und lässt dich über dich hinauswachsen.Der Begriff Eustress stammt…
Ageing healthily? With a plan!
In a world where people are getting older and older, a crucial question arises: how can we not only live long – but live well? The answer is longevity. It’s not just about more years of life, but about a better quality of life: vitality, joie de vivre and independence – even in old age….
Summer skin: UV protection & moisture
When the temperatures rise and the sun shines from the sky, our skin longs for fresh air, sunshine and cool water. But it is precisely these summer pleasures that pose major challenges for the skin: UV radiation and loss of moisture can quickly dry it out, irritate it and cause it to age prematurely. UV…
Exciting belly whispering
What the gut reveals about emotions Spoiler: Your gut thinks for you – and sometimes even before you do. What research has long confirmed is often overlooked in everyday life: The gut can be linked to emotional well-being. But how exactly does it work? And how can you specifically support your gut in everyday life?…
Mind over Muscle
When it comes to losing weight, most people first think of diets, calorie deficits and strenuous workouts. But what many people underestimate is that the brain is also important for lasting success. Mental strength determines whether you stick with it, get back on your feet or give in at the first temptation. And this is…
50 is the new 30!
50 is not a limit – it’s a new attitude to life. You know what’s good for you, you go your own way with clarity and charisma – and that’s exactly what you look like. At the same time, you can feel it: Your body is changing. Your skin regenerates more slowly, your natural glow…
When the body sends an SOS. Do you recognize the signs?
Stress: A Silent Companion in Modern LifeWe live in a time when stress has almost become part of everyday life—often unnoticed, often underestimated. Appointments, expectations, constant availability, and high performance pressure keep our nervous system on high alert. And while our minds may push on, our bodies often sound the alarm much earlier—with subtle signals…
Hericium: a mushroom with a tradition and a future
Nature’s Wisdom in a Unique Form: The Lion’s Mane MushroomIt looks like a tiny coral, goes by the name Lion’s Mane, and thrives on old hardwood trees—Hericium erinaceus, also known as Lion’s Mane Mushroom, is a fascinating fungus with a rich tradition. Long valued in Asian cuisine and medicine, it’s now gaining recognition in the…